Meet Sharon
Business leader. Entrepreneur, Speaker and the story behind WotsGOOD.
The Story
I woke up in ICU, on life support, without any memory of how I got there.
A ruptured brain aneurysm had very nearly ended my life.
I spent four days on life support, weeks in ICU and around a month in hospital. There are parts of that time I still don't remember, including writing a goodbye letter to my family that my husband later framed.
Recovery took time.
But the experience gave me something unexpected — a very different perspective on how I wanted to spend whatever time I had left.
Because long before the aneurysm, I'd spent my life doing what many of us do.
Building.
Building a career. Building businesses. Raising three children. Solving problems. Taking care of people. Moving on to whatever needed doing next.
From the outside, it looked successful.
And in many ways, it was.
But nearly losing my life forced me to ask a different question:
Am I simply building a successful life — or am I building a life I actually want to live?
That question eventually became part of the reason WotsGOOD exists.
But the story started long before then.
wotsGOOD came out of the answer.
Not as a pivot away from business, but as everything I'd learned about leadership, pressure and resilience, combined with what that experience taught me about clarity, purpose and what really matters.
It's why the work isn't just mindset, and it isn't just strategy. It's both.
Because I've needed both to get to where I am.
A Career Built on Asking “Why Not Me?”
In my early thirties, I became one of Queensland's youngest female General Managers in football clubs at a time when there were very few women sitting around those leadership tables.
I wasn't trying to break barriers.
I simply didn't understand why being young, female or different from the people who traditionally held those roles should automatically rule me out.
Looking back, I can see a question quietly following me throughout my career:
Why not me?
I went on to hold senior leadership roles across hospitality, sporting clubs and the marine industry, including working on Hamilton Island and leading Southport Yacht Club.
Those years taught me how to lead people, navigate personalities, make difficult decisions and stay calm when the answer wasn't obvious.
They also taught me something I've carried throughout my life:
There is always another way.
20 Years Building Surf City Cranes
In 2006, my husband and I took another leap and co-founded Surf City Cranes on the Gold Coast.
Once again, I found myself in a heavily male-dominated industry.
For the next 20 years, we built the company from the ground up into a substantial multi-million-dollar operation.
That meant far more than growing revenue.
It meant employing and leading people, managing significant equipment and financial risk, navigating safety and compliance, dealing with difficult clients, making decisions without perfect information and carrying the responsibility that comes with knowing other people's livelihoods depend partly on the decisions you make.
There were great years. There were difficult years.
There were mistakes, risks, sleepless nights and plenty of moments when things didn't go according to plan.
And in 2026, after two decades of building the company, we successfully sold Surf City Cranes in an multi figure deal.
I'm enormously proud of what we built.
But I'm equally grateful for what those 20 years taught me about people, leadership, resilience and myself.
Life Didn't Follow the Business Plan
Sharon's leadership experience began long before Surf City Cranes.
She worked alongside Keith Williams on Hamilton Island, managed sporting clubs and yacht clubs, and became one of Queensland's youngest managers.
Across these roles, she developed a deep understanding of people, leadership and problem-solving. She learned how to work with different personalities, navigate difficult situations and lead through change.
Those skills have stayed with her throughout her career.
Business wasn't the only place I learned resilience.
I've rebuilt after two house fires.
I've raised three children while building businesses.
I've experienced fear, uncertainty and self-doubt and then came the brain aneurysm.
Nearly dying didn't turn me into someone who suddenly had life completely figured out.
What it did was make me much less willing to keep postponing the things that matter.
It changed my relationship with success. It changed my relationship with time and it reinforced something I've come to believe very deeply:
We have far more choice, agency and possibility than we often realise.
Why WotsGOOD?
WotsGOOD brings together everything I've learned across more than 30 years of leadership, business, personal development and life.
I hold an MBA and am a certified Life and Business Coach, but WotsGOOD isn't built solely from what I've studied.
It's built from what I've lived.
Leading people.
Building businesses.
Navigating pressure.
Starting again.
Getting things wrong.
Surviving things I never expected.
And learning that when the obvious path disappears, there is almost always another one.
Today my work focuses on human capability — the deeply human skills that help us think clearly, adapt, lead, connect, recover and continue growing in a world that keeps changing.
Through WotsGOOD, coaching and speaking, I turn those lessons into practical tools people can actually use.
How This Shows Up in the Work Today
For Individuals
I help people step back from the noise and recognise where fear, assumptions or old patterns may be determining what's possible for them.
The goal isn't endless self-improvement.
It's greater clarity, resilience and confidence to make choices that create a life that actually feels like your own.
For Business Owners & Teams
I've been in the seat.
I understand the responsibility of leading people, making difficult decisions, navigating change and carrying the pressure of something you've built.
My work focuses on strengthening the human capabilities organisations increasingly need — resilience, emotional intelligence, adaptability, communication, self-awareness and leadership.
Not theory for theory's sake.
Tools that work in the real world.
For Event Audiences
My signature keynote, Why Not Me? — The Mindset That Breaks Barriers, challenges audiences to recognise how often we rule ourselves out before anyone else does.
Through real stories, humour and practical insights, I explore what happens when we stop waiting for perfect confidence, certainty or permission and start asking a different question:
Why not me?
Because sometimes the biggest barrier between where we are and where we could be is the story we've already told ourselves about why we can't.
Outside the Work
Away from WotsGOOD, I'm a wife, mother of three and someone who still believes a successful life should actually feel good to live.
That's important to me.
Because personal development has to work in a busy, imperfect, real life.
It has to work when you're tired.
When things go wrong. When the plan changes.
And when you're standing at the beginning of something new wondering whether you're really capable of doing it.
What I believe now
I believe we are capable of far more than we give ourselves credit for.
I believe resilience isn't about never being knocked down — it's about knowing you can find your way forward when you are.
I believe success should feel as good on the inside as it looks from the outside.
And I believe that before we decide an opportunity, dream or next chapter belongs to somebody else, we should ask ourselves one more question:
Why not me?
Because there is always another way.
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